Almost at the same time United announced its checked bag policy, US airways announced significant change:
1 matched UA and AA first checked bag policy
2 will charge $2 per soft drink and $7 for beers and wine
3 increases fees for award travel
4 Will Eliminate Elite bonus
The last one is a big move, I have never ever seen any airlines on earth does not give any bonus to its elite members. I don't think this change will help the airline at all, it will only make its elite stay award from flying with them.
If other airlines match this move, the value of FFP will change significantly. I have started searching some backup programs. Will post more detail once I come up with something